Holy shoot, readers everywhere just dropped a collective poop.
Indeed, if there's one place the Local First movement will make an impact it's in the coffee arena. No one should buy things from national chains they can't get locally, and everyone, everywhere, has an indie coffeeshop in need of love.
And that's where Sturbooks has a problem. Sure, you've got your wack-ass CD compilations and your new "value deals" but the fact is, what you do is coffee. And coffee is everywhere. Plus, judging by the way they are retracting, selling instant coffee and having to deal with people brewing their own coffee, its starting to look grim.
We'd much rather buy coffee from friendly neighborhood dude than you, and we're about to flex some serious buy-local muscle on your ass. In the end, the people that started this whole "coffee is awesome, drink coffee" thing were the Gen X-types, and they are the ones with power, if only for a few years, but oh boy what we'll do with it. Hell, if nothing else, we might just open our own coffeeshops and slowly replace the megachain with an indie-web all our own.
Granted, Starbucks has developed a series of unique drinks that people idolize (looking at you, Frappuccino) but in the end, when the decision comes down to who is more important, the local coffeeshop owner around the corner or the megalith mongoid reamerface next door, I'm betting the reamer gets it.
And, most importantly, people vote with their addictions. They are addicted to caffeine (congrats!) but now we'll serve our addictions with the neighborhood dealer.
As it should be.
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