Friday, March 20, 2009

#4: JC Penney



















Whenever I think of JC Penney, I think of some old-tyme dry goods shop where you could still buy something, anything, for a penny. A penny! (They're named after their founder James Cash Penney, as it turns out).

Now clearly such a dinosaur has been over-run with Targets and Wal-Marts and Best Buys and CVS and Walgreens. The "department store" itself is an antiquated concept. At over 100 years old, JC Penney, your time is up.

It had a boomtime, to be sure. They bought banks, swallowed drug store chains whole and grew to include over 1,000 stores.

Alas, many of their stores are in suburban shopping malls, otherwise known as the future home of roving gangs of outlaw children (or, wait, isn't that what they are now?). The last time I was in a shopping mall was, let's see here, trying to remember, oh, when I bought some replacement parts for my camera.

There's parts I'll miss to be sure. Some of my first moments experiencing intimacy, for example, came in the bathroom with Penney's bra ads--but now we have teh nutterbut for that. And as they launch new line after new line to entice someone, anyone, to cross its dilapidated threshold, it's clear the writing is on the wall.

Consider this the wall and this the writing.

So long Penneys.

2 comments:

  1. So, really you mean so long old school type department stores, not Penney's alone, right? 'Cause I have no idea how other joints like Marshalls, Kohl's and Nordstrom's are still around, either.

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  2. Well, some will survive because they're cheap and fashionable, like Target, or just cheap, like Wal-Mart or Marshalls.

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